The name "Louktrap" is a compound word of "Louk Tung" (means country music in Thai) and "Rapper". It is inspired by P-Hot's music style and creativity, which is a mix of hiphop, rap, and country.

P-Hot intends to build Louktrap brand that represents his daily style and fashion sense. Most of the products under Louktrap brand include streetwear apparel and accessories, items which P-Hot himself, as well as his fans, would wear.